How to Use Pinterest to Drive Sales (Step-by-Step)
Pinterest isn’t like TikTok or Instagram—it’s a powerful visual search engine that can drive traffic and sales to your business. Whether you’re a small business owner, an eCommerce brand, or an affiliate marketer, Pinterest is a great platform to significantly boost your revenue.
In this blog, we will walk you through a step-by-step strategy to maximize sales and engagement.
The 80/20 Rule for Small Business Content Marketing: How to Work Smarter, Not Harder
As a small business owner, it is now wonder that you juggle multiple tasks—operations, customer service, sales and marketing, and, of course, content creation. You understand the importance of content marketing, but you don’t have the time to put up blog posts, social media updates, and videos.
The truth is, you don’t have to.
Here enters the 80/20 rule—also known as the Pareto Principle—which says 80% of your results come from just 20% of your efforts. Applied to content marketing, this means focusing on what drives the most engagement, traffic, and conversions instead of spreading yourself too thin.
By using this principle, you can build a high-impact content strategy with minimal effort.
Let’s discover how to work smarter, not harder, with content creation.
The Psychology Behind Viral Pins: Why Some Pins Go Viral and Others Flop
Pinterest isn’t just another social media platform—it’s a powerful visual search engine with massive potential for brands and creators. But why do some Pins go viral while others barely get impressions?
Understanding how the human brain reacts to visuals, curiosity triggers, and persuasive elements can help you create high-performing pins that spread like wildfire.
In this blog, we’ll break down the psychology behind viral pins and how you can use these insights to boost your content strategy.
Pinterest vs. TikTok: Which Platform Is Best for Your Small Business in 2025?
Social media is a must-have for any small business content strategy. With platforms constantly evolving, the big question is: Pinterest or TikTok – which one’s better for business in 2025?
Both offer great opportunities, but the right choice depends on your industry, content strategy, and business goals. Let’s break down the pros and cons of Pinterest and TikTok so you can create a plan that works best for you.
The Best Content Strategy for Small Businesses (Backed by Data)
Why Small Businesses Need a Strong Content Marketing Strategy
Content marketing isn't just about posting on social media—it’s about creating valuable, engaging content that builds trust and drives sales. Here’s why every small business needs a solid content strategy:
93% of B2B marketers use content marketing to build brand awareness and educate their audience. (Content Marketing Institute)
60% of consumers prefer buying from brands that produce custom content. (Demand Metric)
SEO-driven content generates 1,000%+ more traffic than organic social media. (BrightEdge)
Without a strategic approach, you risk wasting time and resources on content that doesn’t convert. The key? A data-driven strategy tailored to your small business needs.
The Ultimate Pinterest Marketing Guide for Beauty Brands: More Views, More Sales, Less Effort
How to Get More Views on Pinterest
Leverage Pinterest SEO – Optimize your profile, pin titles, descriptions, and boards with relevant keywords.
Use Pinterest Trends Tool – Research trending beauty keywords to create content people are already searching for.
Engage with Your Audience – Repin relevant content, comment on popular pins, and reply to users to increase engagement.
Run Pinterest Ads – Promoted Pins can boost visibility and help you reach a larger audience.
Enable the Save Button on Your Website – Make it easy for visitors to pin your content by adding a "Pin It" button to your images.
Collaborate with Influencers – Partnering with beauty influencers can expand your reach and attract new followers.
Tailwind vs. Manual Pinning: Which One Works Best?
Pinterest is a powerhouse for driving traffic, increasing brand awareness, and boosting sales. But if you want to make the most of this platform, you need a solid pinning strategy. That brings us to the big debate: Tailwind vs. manual pinning—Which one works best?
In this blog post, we’ll break down the pros and cons of each method, analyze their effectiveness, and help you decide the best approach for your Pinterest marketing strategy.
What Makes Pinterest Different from Other Social Media Platforms?
What makes Pinterest different from other social platforms?
When it comes to social media marketing, most people immediately think of Facebook, Instagram, TikTok, or LinkedIn(for B2B and service providers). But they often miss out on a goldmine for driving traffic, and generating leads—Pinterest.
What makes Pinterest different from other social platforms is that it isn’t just a place to post selfies and get entertain or “edutain”. It’s a powerful visual search engine where users have high intent of buying. They actively seek inspiration, products, and ideas.
So, what else makes Pinterest unique from the rest? Let’s break it down.
Pinterest vs. Instagram: Which One Drives More Traffic for Beauty Brands?
Pinterest is often described as a hybrid between a visual search engine and a social media platform. Unlike traditional Instagram and Facebook, where engagement is based on real-time interactions, Pinterest functions more like Google, where users actively search for inspiration, tutorials, and product recommendations.
For beauty brands, Pinterest serves as a goldmine for generating evergreen traffic. Users search for terms like:
"Best skincare routine for glowing skin"
"Makeup trends 2025"
"DIY hair masks for healthy hair"
What’s even great about Pinterest is that pins have a longer lifespan compared to Instagram posts, making the content discoverable for months or even years.
Pinterest: The Underrated Sales Channel for Beauty Brands
In content marketing, Instagram and TikTok have been the top-of-mind choice of beauty brands. But there’s one underrated goldmine that small and big beauty brands are quietly leveraging to drive sales: Pinterest.
Often overlooked as just a platform for DIY projects and home decor ideas, Pinterest is actually a powerhouse for beauty brands looking to reach purchase-ready consumers.
So, if you’re wondering, is Pinterest good for selling? The short answer is: YES!
Let’s explore why Pinterest is the beauty industry’s best-kept secret and how you can leverage it to increase revenue.